Digital Marketing & Ads Optimization Manager | Work from Anywhere

JOB SUMMARY We are a hotel management company specializing in digital marketing services for hotels. We are seeking a skilled and experienced Digital Marketing & Ads Optimization Manager to join our team. This is a remote position, allowing you to work from anywhere while driving the success of our clients' marketing campaigns. As the Digital Marketing & Ads Optimization Manager, you will be responsible for implementing and optimizing effective digital marketing strategies across various social media platforms. Responsibilities:

• Develop and execute targeted social media advertising campaigns on platforms such as Facebook, Instagram, Line OA, and TikTok, with a deep understanding of each platform's ad targeting capabilities.

• Understand the unique needs of hotels and their guests to create tailored marketing approaches that generate maximum impact.

• Utilize strong copywriting skills to create compelling content that resonates with different types of accommodations, effectively conveying their unique selling points and driving conversions.

• Plan and execute comprehensive marketing plans, ensuring a seamless integration of various advertising channels to achieve optimal results on Return on Ad Spend (ROAS).

• Possess a keen sense of marketing planning, identifying target audiences, crafting appropriate messaging, and selecting the most relevant advertising channels for each campaign.

• Set up chatbots for messenger platforms in social media to enhance customer engagement and support.
  

Requirements:

• Proven experience in digital marketing, particularly in managing and optimizing social media advertising campaigns.

• In-depth knowledge of various social media platforms, their advertising capabilities, and best practices for targeting and optimization.

• Familiarity with the hotel industry and an understanding of guest needs, allowing you to tailor marketing strategies accordingly.

• Excellent copywriting skills, with the ability to create engaging and persuasive content that drives conversions.

• Strong analytical skills to measure campaign performance, identify areas for improvement, and optimize ads to achieve desired ROAS.

• Solid understanding of marketing planning principles and the ability to develop comprehensive strategies that align with business goals.

• Experience setting up chatbots for messenger platforms, enhancing customer engagement and support.

• Strong communication and collaboration skills to work effectively with cross-functional teams and clients.
  

Join our team as a Digital Marketing & Ads Optimization Manager and play a vital role in driving the success of our hotel clients' digital marketing campaigns. Work remotely from anywhere and contribute to achieving outstanding results by implementing targeted strategies, engaging content, and optimized advertising approaches.